Tuesday, 27 September 2011

Music Video Analysis

This video by two door cinema club which is I can talk is within the indie rock genre. The music is quite jerky and fast paced and can runs under the heading of amplification as it symbolising what the music is intending to symbolise. Firstly i has fast cuts at the start of the song to symbolise the speed of the lyrics being said, also the opening sequence has a kind of film start feature as it looks like a start of a film as it says I can talk in big yellow bold letters and copyright which is typical of start of films. Throughout the music video there is flashes like when a camera takes a picture, spinning camera shots, zooms, close ups of guitars and meat shots , fast paced jolts and movements with the camera. It has some aspects of switching between narrative and the performance as it has just the lead-singer, lip syncing the lyrics then in the chorus all of the band are singing the song while playing the instruments.

In his book Dancing in the Distraction factory, Andrew Goodwin points out characteristics and features that can be found in music videos. Firstly music videos demonstrate genre characteristics, In I Can Talk there is a certain genre such as flashes and showing them playing the song in the chorus which is typical of indie music not like metal videos showing them on stage or a dance routine for a girl/boy band. There is a relationship between the lyrics and visuals is shown when the lead singer walks down the stairs and says 'coats' and his coat flies off another Andrew Goodwin theories of music. Another Andrew Goodwin theory is the relationship between the music and visuals, the tone and atmosphere is fast paced with flashes, twists and shakes all the way through the song to go with the tempo of the track as its quite fast paced, and when the pace of the song speeds up in the chorus from the verses so does the editing this also shows the relationship between the music and visuals. The demands of the record label is clear as it clearly focuses on the main singer Alex Trimble, as through the verses he is the main piece and its shows him getting changed and singing into the camera with loads of meat shots and close-ups; but in the chorus it focuses on the others as well as him so i think the record label are more interested in the front man than the others. There is a inter-textual relevant prospect in the opening scene of the music video to a film as it has opening credits like a film. One of the opening credits is 'KITSUNE presents' this shows it has a reference to a film.

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