This magazine advert is very similar to the actual album cover itself, in fact, ifyou cut off the bottom section with text,you would be left with the actual album cover. i think this is a good way of advertising and promoting the album as it will be easily recognisable. The advert has a green(ish) background that is designed to look like an old map, as well as black text that helps the album name and artist name stand out against the light background. The band name and album name intentionally stand out as they are in a larger font than the rest of the text. I also noticed that the text was in a personal font that had been designed specifically for the album cover. the big red british lion in the centre of the advert is commonly known as the band's logo as their lyrical theme is very political and the band are very proud to be british, which comes across in the advert. The image of the lion is linked to the caption "the lions are at the door..." which is a recurring lyric in the album, giving the audience some kind of preview and showing them what to expect from the album. The advert may serve a secondar target; it may interest casual readers of the magazine, making them look up the band and potentially become a future fan.
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