Monday, 12 September 2011

Digipak Analysis

This is the digipak for Enter Shikari's 3-disc CD/DVD "Live From Planet Earth." The case is made from cardboard rather than plastic and the artwork has been printed directly onto the cover. This could have been done to give it a limited edition feel as it is not a studio album, but a live promo package. Another reason could be that that the band own their own record label specifically for their music and it was probably made from cardboard due to money-saving purposes.

The artwork is made of images from the DVD footage, but the images have been faded and the brightness has been increased. This is effective as it looks good and makes it much clearer to see the big bold band name that stands out against the light background. This style is also employed on the inside of the cover, the back of the cover and on the actual discs. This design of packaging is useful because it shows off the band's great live performances as well as giving the target audience a preview of what to expect from the product.

As expected, the band's name is the biggest piece of text on the cover. The text is in a font unique to the band and has now become one of their common logos, meaning that it will stand out and is easy to spot for the fans. The text below the band name is in bold and capitals, therefore it still stands out and is easy to read without taking attention from the band name.

The back cover's background
has an image of the live footage, but had not got as much effect on and is still quite dark, making it hard to read the track listing that is overlapping it. If i could make one improvement on the packaging it would definitely be fading and brightening the background image more. The packaging has followed typical conventions by putting the bar code and record label(s) on the back cover.

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