This is an advertisement for the arctic monkeys album suck it and see. Similar to the digipack in the way that the band name is the biggest writing on the screen followed up by the name of the upcoming album. Its a black background whilst the writing is a mixture of about 4 colours with trees silhouetted with in them. Its quirky/weird and fits in with the indie genre as these are major conventions within the genre. Its for a main stream audience who follow the already huge arctic monkeys but the quirkiness off it is bound to bring new followers to the band and its all in capitals to make it seem its jumping out to catch attention.
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