Monday, 26 September 2011

Music Video Analysis

This is the music video A-Punk by Vampire Weekend. The camera within the video stays in the same place but the band members move making the camera show different shot e.g. at the beginning its a long shot but during the snow part its a medium shot. The video however is mostly edited to make the music video appear quirky. Some of the frames have been taking out of the video to make the band members moved in a jerky motion and the final outcome has been sped up to make it fit with the music.Its all set in one room but making the screen blue and band members using their fingers as fish makes the video appear in a different place. This is similar to the snow part of the video also because the light dims and snow falls whilst the band members have scarfs and hats on.

According to Andrew Goodwin's views this music video displays the characteristics of a indie band. Throughout the entire video the band are seen playing guitars and drums which is a gesture of every indie music video. Furthermore, the music video seems quirky and weird which is a theme of indie music videos quite often. Another theme that follows on from Andrew Goodwin's points is that the video includes relationships between lyrics and visuals and relationships between music and visuals. An example of lyrics and visuals is when snow is mentioned and it starts snowing and an example of visuals and music is when the lead singer head bangs the screen during the sea part of the song.

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