Digipak Analysis

Arctic Monkeys - Humbug Digipak

A digipak is a cardboard version of the cd casing instead of the plastic ones used in most retailers. Some companies use this to give a limited edition feel if its a new album or just to save money. Most digipaks have a content's booklet with lyrics and maybe facts of the band, also include a lot more images within the casing as its cardboard.

Images used are of the band in like a chill out place maybe outside there studio in the corridor or in the pub or something as they are in their casual clothing and having a laugh. The colour is cream with a kind of baje tint to it not like there other album covers its like they are taking a new direction. The text is pretty basic just in normal black writing except to Arctic Monkeys name, which is in red and a kind of graffiti style writing, the arctic monkeys name is bigger than all the rest as that is supposed to catch the eye of customers, also on the front cover the name of the band is on a cream background in this case his cream jacket to give it more emphasis and to jump out, this is a key relationship between the text and images (Anchorage).The positioning of the images in the casing are pretty stationary and straight. The cd cover is a pie with AM on to obviously be Arctic Monkeys which in my opinion is like a laugh to, to go with the whole digipak concept. I think that this digipak does symbolize the independent genre as its a laid back approach and its all about the music and not there image as shown in the front a laid back image for the front cover. This certain digipak concept says a new direction cd as its not like there other albums and could be linked to mainstream relevance for institutional context. The target audience is mainstream and specialist as i think its trying to attract there fans but also trying to catch the eye of new fans to promote there new style/approach.