Tuesday, 7 February 2012

Final Music Video

This is the final cut of our music video. We have responded to the feedback we were given on our second rough cut in order to get the best out of the video. One issue that was pointed out with our rough cut is that a certain shot was too hard and it was hard to read the wanted poster, making the meaning of the narrative unclear to the audience; We designed an improved a wanted poster that was easier to read and added more lighting to the setting and re-shot those parts. We then edited the new shots in a new layer over the old ones, making sure our match on action was still present. With the new footage, one part of it was inappropriate and with our own initiative we created a censor image to go over the top of the taboo footage. There was an issue with one of the shots being too long. Over the breakdown, the lead vocalist and the bassist are shouting the lyrics at each other and it is one continuous shot for almost a minute. This is an issue as it is the fastest part of the song and therefore should have more shots cut to the beat. We have resolved this issue by editing a lot more shots into that part, so that the shots change to the beat. There is a drum roll towards the start of the song and we have added a lot more shots into that as that is another really fast part of the song so its taking the thought beats into account. Another piece of criticism we got was that some of the shots were too similar and repetitive, we changed this by adding more shots and angles to go along with the song and also taking the thought beats into account such as the breakdown as i have shown earlier, we have took different shots and angles of them singing and then as the music gets faster the editing to different shots gets faster also and eventually ends up with close-ups so the audience didn't get bored of the same shots as shown in the feedback. So all in all our final cut has taken into account all of the criticism that was given by our peers and teaching body and adapted it to our finalized product to create a well structured, funny and appealing music video.

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