Feedback from our target audience has had a great impact on the final edit of the music video. After uploading our second rough cut in November, we received feedback from peers in the class. The aim of this task was to find out what improvements could be made when it comes to making our final video. The feedback we got was...
1. Some shots were too dark - This was a big issue as the wanted poster was hard to read, and if the audience couldn't understand what it was, they probably wouldn't understand the rest of our narrative, thus effecting the rest of the music video. We resolved this by re-shooting this part of the video with better lighting and a new wanted poster that was clearer and easier to read, as well as looking more realistic.
2. Some shots are too long - Some of the songs lasted too long and seemed to drag as they were not cut to every beat. We resolved this by including more of the performance shots and cutting between them more often, also using thought beat to improve the effect of the performance.
3. A lot of shots seem quite repetitive - We had not included enough variety in our performance shots and this was noticeable to our target audience. We resolved this for our final edit by including more of the band shots that hadn't been used much in the rough cuts.
Stuart Hall came up with the reception theory, he stated that meanings and products are encoded by the producer, and decoded by the audience. There is a lack of fit between the two and there is four possible readings that can be made; dominant, negotiated, oppositional and aberrant. Within our text, we aimed to encode one possible meaning. We aimed to create a humorous narrative that would reflect the lyrics of the song. We found through our audience feedback that our audience agreed with our dominant reading, for example, we received comments on our final edit from members of our target audience. We did this by posting the video on social networking site facebook, where the highest percentage of users are teenagers (our target audience) we requested constructive feedback and hopes for positive comments as well as areas for improvement.
Kieran Morris said that the variety of shots works well within the genre, that the narrative is clear, well thought out and engaging, and that the instrument syncing is done well. He said that he really liked the elliptical edit at 2:06, and the shots that go from 2:38 to 3:05 as they work very well with the music and look nice. He finished by saying that the final shot (p.o.v of the cookie monster getting caught in the net) was unique, well thought out and a good way of ending the song.
Andy Naisbitt said that the video was great, although the lip syncing was off at the start, all of the instruments were synced; this shows that you have to make sure your lead singer is good at singing/mouthing the words at the correct pace, as well as making sure you can edit the footage perfectly to the music. Being successful at both of these can prove difficult. He also said that the cookie monster was great; this shows that he enjoyed the costume and the humorous side of the narrative that this particular character brought out.
Helen Dawber said that the lip syncing is of a good standard and has been edited in time with the song (this contrasts with our last piece of feedback, which shows that it is always good to gain feedback from more than one person, this will improve the validity.) There is alot of meat shots of the lead singer (this was intentional and i'm glad that it has been noticed by an audience member as it is a convention of most music videos.) However, she also pointed out that the camera lacks movement and can make the video seem quite dull. After looking back at our footage, we realised that this was an issue, however we did not have time to book out more cameras and do it again, so we decided to make the best of the shots available.
Daniel Scott said that there was a good use of thought beat within the intro of the song. This was something we worked hard on Perfecting and i am glad that it is a part that stands out to our audience members. He said that we had a good storyline that kept him intrigued throughout, this shows again that our narrative was amusing and gripped the audience. However, he also said that the shot of the cookie monster running away was too long and could be broken down with some band shots which is a fair point as that is the longest shot in the video. He finished by saying that the effects used are really good; this could refer to the thought beats used and the speech bubble that has been edited onto the video.
Daman Dixon said that there was good syncing on the instruments; this point has been brought up before, meaning that the good instrument syncing must be a part of the video that stands out. He also said that there was an effective use of shot reverse shot at 2:52, aswell as matching some jump cuts at 2:06. He said that the narrative was very amusing and suited the song well, this was the intention we made the video with, so it's good that the audience definitely agree with our dominant reading.
Lois Burke said that there is a wide range of shots and you can tell a lot of time and effort has gone into making it, yet the end result looks effortless. This means that the video has been well-received by the audience and looks professional. By saying that the video is amusing and kept her attention again supports the fact that the audience agree with our dominant reading by understanding the humorous narrative that connects with the song lyrics. Her one criticism is that the shots of us preparing to ambush the cookie monster are too dark. This shows that we could have re-shot more shots than we did to improve the audience viewing pleasure.
The feedback shows that most of the audience members enjoyed the video and therefore agree with our dominant reading, however, there are some improvements that could be made. Getting feedback from our target audience has improved our knowledge on producing music videos and what is expected from this particular genre; it has came to my attention that the key aspects people look out for are costume, props, setting, and lip and instrument syncing.
No comments:
Post a Comment